BAKERY

Flavours developed to suit application whether on surface or in dough for categories
. Muffins
. Premixes
. Cakes
. Cereals
. Snack Bars
. Biscuits

Chocolate remains the most popular flavour across the globe. Other common flavours include apple, strawberry, cinnamon, cream vanilla and caramel.
In Asia green bean, lotus paste & green tea are most popular with the potential to expand to the West.  In particular green tea which is already familiar to the Western consumer.
Further trends have included coffee/tea varieties & flavours based on chocolate as well as the addition of functional ingredients.